Advertisers

Traditionally, advertising on golf courses has been done with businesses in nearby communities advertising on their local golf courses. National advertisers have never had the opportunity to be on multiple golf courses nationally with regularity and have had no other option but to use other media to reach the golfing demographic. With CupVision™, Greenside Marketing now provides advertisers the opportunity to reach golfers on a daily basis on golf courses nationwide.

Unlike TV and other forms of advertising, our concentration of high end consumers is unmatched. With significant audience dilution in TV, print, outdoor and radio, particularly among upscale consumers, CupVision™’s targeted advertising with ForcedView™ impressions is a better way for advertisers to reach their desired audience. Also, because of the social nature of golf, the golf course provides a very relaxed and captive environment for digesting the high level of ad frequency that CupVision™ provides. For example, on an 18-hole round of golf, consumers will see branded communication a minimum of sixty times per round! This level of frequency is unmatched by other forms of media.

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Demographics

Golf is one of the largest and most established sports in the US, attracting a very upscale audience and providing a unique venue for both sport and social/business interchange. Every year over 28 million people participate in over 480 million rounds of golf. The buying power of the broad spectrum of golfers represents billions of dollars!

The key groups are:

The unique advertising opportunity CupVision™ provides is perfect for many types of products attempting to tap into the buying power of this premier demographic. The golf consumer demographic indicates that:

Average HHI $185,700 Average Net Worth: $1,683,300 93% currently hold investments- average sum of investment $665,000 28% spent $40,000 or more on their last vehicle 73% dine out once a week or more

90% took domestic trips in the last year, average trips taken: 9 83% drink soft drinks on average of 10 times per week 72% drink beer an average of 6 times per week 54% drink wine an average of 4 glasses per week

For additional information regarding demographics of golfers please click here.

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Impression Delivery

The following example shows the number of impressions generated by CupVision™. The calculations and planning assumptions are as follows:

Planning Assumptions 100 golf courses 18 holes per course 3 impressions per hole 2 month advertising campaign 3,500 golfers per month and Putting green, multiple holes

Calculations 100 x 18 x 3 x 2 x 3,500 + 25%

Over 47 MILLION FORCEDVIEW™ IMPRESSIONS
in TWO MONTHS for just 100 courses!!

And the graph below represents the number of impressions generated for 6 month advertising campaigns:

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CupVision™ Advertising Packages

We offer a variety of advertising packages from which to choose, allowing advertisers flexibility in addressing their marketing and brand communication needs. We offer national advertising campaigns as well as regional programs. And for advertising campaigns lasting 4 months or longer, we give you the opportunity to change your advertisement every 2 months enabling you to correlate all of your advertising mediums to showcase your desired product(s). To support all of our advertisers needs and to be able to accommodate their specific requests, we have created a propriety data base, LinkTech, that enables us to quickly custom design advertising packages to meet any advertisers needs.

Prices for the various packages we offer are determined by:

a) number of courses purchased,
b) length of advertising agreement, and
c) average green fee of course grouping(s)

Below are some sample packages and the number of impressions you can expect each one to deliver during 2 month advertising campaigns:

Ad Packages	Courses	Impressions
Bronze	100	47.6 M
Silver	200	95.2 M
Gold	300	142.8 M
Platinum	500	238.0 M
Elite	1,000	476 M

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To Advertise with CupVision™

1. Pick a golf course advertising package, the number of months you would like to advertise (min. of 2 months) and the geographic area you would like to target. If you need help in choosing the advertising package that best meets your needs, we have a dedicated marketing team that will be happy to assist you.
   
2. Once an advertising package is selected, we will supply additional details related to your package such as total impressions, names of courses, etc., and be able to determine the exact price in the form of an advertising agreement.
   
3. After an advertising agreement in signed, we manufacture and ship sample cups with desired artwork to the advertiser for review and approval.
   
4. After final approval, you can expect to see CupVision™ cups bearing your advertisement in the ground based on the agreed upon start date.
   
5. We also provide monthly verification services ensuring your cups were placed in the ground and visible for everyone to see during your scheduled advertising time.