CupVision™
After extensive product research
and development, the team at Greenside Marketing has created CupVision™, a
visually appealing, effective and efficient means of advertising on golf
courses. CupVision™ is the preferred vehicle to reach the highly sought after
demographic of golfers because millions of impressions are generated everyday.
The strength of the CupVision™ program is in the quality of impressions
generated: ForcedViews™. Because golfers are naturally forced to repeatedly see
the advertising during their normal routines on the putting green, golfers are
forced to view an advertiser's logo and brand messaging multiple times on every
hole, creating a high level of ad frequency. Golfers will be able to see your
brand message from approximately 6-12 feet away and more than 3 times per hole.
Combined with the practice green, that's over 65 impressions per golfer, per
round! By creating ForcedView™ impressions, the advertiser is assured that the
consumer will see your brand message through:
- The individual process of putting,
- Watching others putt,
- Retrieving the golf ball from the cup,
- Holding the flagstick, and
- Putting on the practice green
Once an advertiser purchases CupVision™ , your brand message will be shown
exclusively in all the cups on the golf course, including the practice green. By
having CupVision™ in all the cups at the course, golfers will have a repetitive,
consistent advertising experience with your brand exclusively- without all the
competition.
With CupVision™ on the practice green, you can expect total impressions to
increase over 25% because golfers not only come to the course to play, they also
come to practice! Reaching the practicing golfer has been difficult in times
past, but now they too will see your advertisement each time they step on the
putting green.
Production
CupVision™ is a patent pending design that is both UV and scratch resistant and
has been rigorously tested to ensure a quality product that withstands both
weather and daily abuse from flagsticks and putters. CupVision™ can be inserted
into any golf cup, and golf courses have the option of being provided with
CupVision™ in either Par Aide or Standard Golf cups.
Greenside Marketing is committed to creating CupVision™ in an environmentally
responsible manner. We only use inks that are eco-friendly and 100% water
soluble. The entire image is made V.O.C. free and is RoHS compliant. In
addition, all component parts are manufactured and assembled right here in the
USA. We also reuse and recycle the golf cups used in our program.
Distribution
To maximize the effectiveness of implementing the CupVision™ program, Greenside
Marketing™ has joined forces with Fore-Par Group®, the leading provider
of golf course accessories. As part of this strategic alliance, the Fore-Par
independent rep groups are currently securing advertising agreements with golf
courses nationwide. This provides GSM with access to over 15,000 golf courses
both nationally and globally and with our database continuing to grow every week
we have the ability to customize advertising packages to meet any companies
marketing plans and advertising budgets.
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CupVision™ is nationally distributed by:
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